Hello Friday

George the Farmer


At George the Farmer, our vision is ‘a world where children connect to the earth, food and farm’. Based in regional South Australia, we produce fun picture storybooks, music, free paddock-to-plate videos, apps, nationally touring performance and free curriculum-aligned educators resources for kids.
Created by the Hello Friday team of Simone Kain and Ben Hood, George the Farmer has grown into a nationally recognised brand, educating and inspiring children to learn about where food comes — along with how important agriculture is to our every day lives.

Visit www.georgethefarmer.com.au



“The series of George the Farmer books are wonderful examples of how quality stories for children can also educate and celebrate all aspects of Australian society”
~ The Hon. Dan Tehan MP – Minister for Education
“George the Farmer’s goal is one Australian farming industries have long been focussed on; bridging the gap between consumers and producers.”

~ ABC Country Hour

“George the Farmer is helping to educate a new generation of Australians about food and fibre production.”
~ RM Willians Outback Magazine