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County Grey Rebranding

County Grey is Mount Gambier’s premium stockist of high end brand clothing. They engaged Hello Friday to rebrand the business to reflect their values and dedication to being the style guides of the Limestone Coast.

  • Brand development
  • Graphic design

The logo

The logo forms a symbolic story of exploration, guidance and unique style which are the key themes of the new brand. The compass symbolises direction and exploration. It is a link to the story behind the business name; the County of Grey and the man for whom the county was named, explorer and Governor George Grey. Men discover and explore their unique, personal style with the guiding expertise of County Grey.


Hello Friday developed a signage concept for the shop front. The concept allowed the County Grey team to visualise the brand in a real world situation and bring continuity to the shop inside and out.


The stationery designed further enforced the brand for County Grey.