Pavy Wines

Local character William Richmond Pavy, later referred to as “Old Bill” made his mark in South Australia’s south east, settling on farm at Struan in the Wrattonbully after relocating from Adelaide. He witnessed the wool industry boom, revelled in many sports cars and several marriages and often indulged in a glass of good red and a cigar while laughing and telling stories which he loved to share with the Ottosons. After his death in 1998, to celebrate his life, the Ottoson's planted their rootlings on Pavy’s Run to produce a range of wines to enjoy, treasure and toast to their old mate, Bill Pavy.

helloFriday were commissioned to update the Pavy Wines branding and wine labels covering the Sauvignon Blanc, Chardonnay and Shiraz Cabernet Sauvignon. The new branding is simple, yet vibrant appealing to a large age demographic while still hinting at a by-gone era through the use three individual, custom illustrated, wallpaper looking patterns.

• Print Design
• Photography