Case Study: Pioneers Basketball

The Requirements

The Pioneers Basketball team is the only national sporting team in regional South Australia. helloFriday was approached to assist them in raising the club profile throughout the community and the SEBL league through a complete rebrand. The rebrand has rejuvenated membership numbers and importantly team pride.

The Pioneers rebrand consisted of a new logo, uniforms, marketing materials, html eNewsletter and a media-rich website.

The new identity depicts a rugged, tough Pioneer who through sheer determination and hard work, transformed the Limestone Coast into the prosperous region that it is today. Flanked by a pair of axes and an avenue of pines as a subtle nod to the timber and farming industries that encompass our region, and combined with the basketball icon in the background, this identity demonstrates the strength and passion of the Pioneers Basketball team.

helloFriday also developed a suite of secondary logos for use on marketing and promotional materials, court signage and clothing.

The helloManager content managed website is aimed to give the fans a media-rich experience with weekly video updates, photos from all home games, season draws, latest news and player and coach roster information.


helloManager CMS
helloFriday eNews
Print Design
helloFriday Hosting

Brand Development



Website Design and Development