Havelock Wine Co is a new boutique wine distribution company based in Melbourne. helloFriday was commissioned to create a simple, yet striking brand for them which would stand out amongst their competitors. Havelock is a family name for owner Bertie Stevens with the infamous General Havelock being his great great grandfather, hence where the business name was derived. The logo and associated brand marks that were also developed play reference to General Havelock's army involvement.
helloFriday also designed their wine portfolio booklet which is distributed to their clients.